Thursday, October 14, 2010

Heritage Walk of Ahmedabad

The first in a series of bookmark on Heritage Walk of Ahmedabad
BOOKMARK 
Poster Images Student of Crafting Creative Communication (MICA)
A bookmark is usable and a piece of art, therefore it is functional art.

Mudra Institute of Communications, Ahmedabad (MICA) is a well-known name in the field of Communications Management. The Crafting Creative Communication (CCC) course at MICA flags off with the students taking the Heritage Walk.
MICA believes that there are many building blocks of communication and our Heritage is one of them. There are many facets to it and the Heritage of a city subtly communicates the history of that place. Communication does not always need to be obvious. There can be many layers to it. The serene Swami Narayan Mandir talks to you and so does the narrow lane in the pol. The chabutaras tell you a story and so does the magnificent Jumma Masjid.
The walk makes you look back and reminds you of our rich culture and history. The thought behind every structure in the walled city of Ahmedabad provokes you to think. And if you thought were the concept of rainwater harvesting and air-conditioned homes without electricity came from, it's here!
The Heritage Walk of Ahmedabad is one of its kinds in India. It is the brainchild of Mr. Debashish Nayak, advisor to the Ahmedabad Municipal Corporation. The walk aims at preserving the rich heritage, so that it can be passed on the generations to come.
Through posters students have tried to narrate many stories so that the world that exists inside Ahmedabad does not go unnoticed. We wish you a pleasant journey in the old, unexplored city of Ahmedabad. This walk is surely a walk to remember.

Be Rich In 2 Hours Flat
Inherit the 600-year-old tradition of communal harmony, architectural excellence and the legacy of a community. Walk through the narrow lanes in the old city, from the serene Swami Narayan Mandir to the magnificent Juma Masjid. Come and experience the rich heritage.

Kruthika Dixit, Student, Crafting Creative Communications, MICA

Walk from Ahmedabad to Amadabath
Without leaving the city. Ahmedabad, then spelt as Amadabath, was founded on the banks of Sabarmati in 1411. The harmonious transformation of Amadabath into Ahmedabad is unveiled in the Heritage Walk through the Islamic, Hindu & Jain monuments. Come, know the real Ahmedabad. Take a warm dip in Amadabath.

Pooja Ambulkar, Student, Crafting Creative Communications, MICA

The World’s First And out of this world, too.
Swami Narayan temple is the first destination of the Heritage Walk. It has a monastery, a temple built specially for women and six pillars depicting the entire story of The Revolt, 1857. The Heritage Walk discovers many other milestones in Ahmedabad, one of the first planned cities in India. See divine mysteries unfolding at every turn of your walk.

Priyanka Patyal, Student, Crafting Creative Communications, MICA

Narrow lanes Broad minds
The story of Ahmedabad’s pols.Narrow lanes bound people so closely in the past, that we see the warm hospitality till date. Take the Heritage Walk to discover people with big hearts staying in these narrow lanes.

Sourabh Pathak, Student, Crafting Creative Communications, MICA
Free restaurants in the city!
We serve, water, maize, wheat, barley, shade... to birds but to you we can offer the feast of amazing experience.
Brijesh Magoo, Student, Crafting Creative Communications, MICA
“Heritage walk? Get lost!”
There are enough mysteries in the pols, winding lanes, secret passages, the ancient havelis and the complex underground places of worship to lose yourself for a lifetime, come open your mind to the enchanting world of Ahmedabad. Let the Heritage Walk weave its magic around you.
Sonam Gautam, Student, Crafting Creative Communications, MICA
The Pol Experience
No malls, no multiplexes, no clubs, yet enjoy the enlightening side of our heritage on the streets of Ahmedabad. Walk with us to visit beautiful temples and pols (housing cluster with narrow lanes), history and culture, art and architecture of the old city.
Shaili Shah, Student, Crafting Creative Communications, MICA
The Legend invites you for a walk
Kavi Dalpatram was the pioneer of modern Gujarati poetry. He not only wrote narrative poetry on an epic scale; but also promoted the Swami Narayana Sect that marks the beginning of the Heritage Walk. He also contributed towards the upliftment and education of women. The man, who now sits poised in Dalpatram Chowk welcomes you for the walk. Pay a deserving tribute to the legend. Take the heritage walk.
Dharna Vira, Student, Crafting Creative Communications, MICA
The End of male domination
And a platform to elevate women
Perhaps no other city has made such significant contributions towards women empowerment and education. As you take the Heritage walk, past the exquisite architectural wonders of Ahmedabad, you’ll come across the amalgamation of varied cultures: the Juma Masjid, for instance: it was the first in the world to allow women to pray at a mosque. Not surprisingly, it is recognized as one of the most beautiful places of worship in Islam.
Nihar Ranjan Kanungo, Student, Crafting Creative Communications, MICA

Bookmark Design by Nilesh Dave & Published by
 City Heritage Collection 
107/108. Anilkunj Centre, Near Shefali Shopping Centre,
Paldi, Ahmedabad -380 006.
Phone: +91 79 26579755, 9825071851.
http://www.cityheritagecollection.tradeindia.com

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